In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
Qzina Specialty Foods had the right idea to create the biggest chocolate sculpture of the Mayan Temple, Temple of Kukulkan. The sculpture, created by Francois Mullet and Stephane Treand, weighs 18,239 pounds, six feet tall, scaled proportionally to the true size of the real temple. It will be on display at the Qzina Institute of Chocolate and Pastry in Irvine, California from June 4th to December 21st (the ‘end of the world’ according to the Mayan calendar).
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Take a look at this successful experiment from Camp Nectar: Fruits that grow into juice box molds to create ‘real juice boxes.’ This was to show that Camp Nectar’s juice is natural and fresh. Watch the video below to see how they created these fruit molds (just ignore the cheesy music!) and what the fruit looks like when it’s cut in half.
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In order to gain brand presence in social media, a travel agency, Galeon Travel’s, created a live stream of a poker game consisting of 5 of the most influential tweeters in Columbia. Instead of money, these tweeters betted on their followers; twit-cams live streamed each player’s hand, and interacted with their followers to help them play throughout the game. In the end, the losers would surrender their twitter accounts and the winner won more than 180,000 followers. In less than 2 hours, this poker tournament gave Galeon Travel’s over one million impressions on twitter; taking the brand from zero social media presence to high exposure. Never underestimate the power of social media!
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You’ll soon be able to live under the sea for vacation at a new hotel called Hydropolis in Dubai. After many attempts to construct, Deep Ocean Technology (DOT), is finally making this concept into a reality. By building the hotel in forms of stacked discs, each level of the hotel will be made adaptable according to the sea levels. DOT also explains that this hotel can also be used as an artificial reef structure by working with the shape of the coast and underwater environment, which could be highly beneficial in ecological protection.
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Surprise! People who work in advertising or marketing absolutely love social media. Check out this infographic that really proves that social media comes with the job.
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