Monthly Archives: August 2013

Storytelling 2.0

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For decades, Disney, has been a leader in inspiration. Disney’s latest mission is to bring story books to life through a device called HideOut, a smartphone-sized, handheld projector that produces 3D moving images on the pages of a story book. There is no app to launch or required view finder, just attach the mini projector to your smart phone. Your child can move the projector around the page as you read and watch the animated story unfold. HideOut functions by having a camera track that processes hidden IR-printed codes in the pages of the book, which then triggers pre-programmed animations. Although it’s not available yet, HideOut is a model for a future in which smartphones have onboard micro-projectors as standard equipment.

What sparks our fire: A deeper level of control, engagement and freedom in storytelling.

How will this contribute to how the next generation forms, delivers and shares stories?

Enjoy!

-Canopy Team

Let’s be honest here

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Let’s be honest, a lot can be said about a company based on its logo and slogan. But do these brands live up to their positioning? Despite honest logos and truthful advertising, brand slogans can be brutally dishonest. Checkout these customer centric slogans above generated by Buzzfeed.

What sparked our fire: The honesty in these slogans is more appealing than the slogans themselves.

Are these slogans realistic?

Enjoy!

-Canopy Team

Are we addicted?

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There is no denying it, the internet is now an integral part of our culture. To demonstrate this, rewards site Qmee, developed the pie chart “Online In 60 Seconds”. The chart shows the online activity that takes place every single minute of the day. What’s not shown in the chart is the amount of work that doesn’t get done while online.

What sparked out fire: Statistics showing that our time spent online is divided into many categories.

What percentage of our time is spent offline?

Enjoy!

-Canopy Team

Doughnut’s voodoo magic

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Doughnuts are about as American as French fries and apple pie, but you’ve never seen them quite like this. Voodoo Doughnuts, Voodoo Doughnut, based in Portland, Oregon, is baking outrageous and over-the-top doughnuts ranging from bacon glazed and bubblegum to NyQuil-laced and voodoo doll shaped.

Many customers drive from hours away and stand in ridiculously long lines for the chance to nosh on Voodoo’s fried dough goodness. Why jump through all of these hoops? Some say it’s the eclectic variety of flavors while others say it’s the dining experience. Whatever the reason, one thing is clear, Voodoo Doughnut has definitely created a one-of-a-kind experience that brings back nostalgic childhood memories and pushes the doughnut-making envelope. They are not afraid to test the water and create pastries that are controversial both in flavor and cultural context. Nothing is off limits, nothing. If you don’t believe us, check out their website for the full menu, www.voodoodoughnut.com.

What sparked our fire: The instant mouth-watering sensation we experienced after seeing these doughnuts for the first time. But seriously, the way local bakeries have no shame in pushing the limits.

Will other restaurants jump on the bandwagon to attract more customers?

Enjoy!

-Canopy Team