Canopy Gives Back

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Help us support our friends at Purple and White Fight Night in the battle against cancer!

Passionate advocates in the fight against cancer, Ashley Janover and Danyelle Shapiro are hosting an event to #BATTLE BACK against lung and pancreatic cancer, two diseases that have personally impacted their lives. Purple & White Fight Night is an event that encompasses their love of fashion and an unyielding pursuit for a cure.

The event includes a raffle, unique entertainment, fashion, food, and an exciting auction!

We created the branding and official event invitation, as well as social media support. So get your tickets now and join us in #battlingback against cancer!

Show your support, get more event details and buy tickets HERE.

Han Shot First

Sunday was May 4th. Most people know it as the day before Cinco de Mayo, but most of the internet celebrated Star Wars Day (as in “May the Fourth be with you”… get it?). In honor of the auspicious occasion many blogs and websites put together Star Wars-related content and features. YouTube Channel Action Movie Kid easily had the most adorable one, featuring the toddler star and his video-editing dad.

All I know is my dad never let me play with lightsabers.

Starbucks

Other brands such as Oreo and Starbucks got in on the fun with one-off ads referencing Star Wars.

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Oreo has some awesome people working for it. We still remember “Dunk in the Dark”

What Sparks Our Fire: Brands taking advantage of opportunities to connect with fans based on common ground. Also, super-adorable children.

How did you celebrate Star Wars Day?

Application Transferance

Facebook is killing it this week.

App Links are Facebook’s new tools, attempting to make it easier for developers to link other applications from their own apps. For instance, if someone tapped on a post from Tumblr in their Facebook feed, they would be taken directly to the Tumblr app rather than a mobile browsing window. This kind of programming exists, and has been called mobile deep linking, but it’s not easy to use since many apps interact in different ways on different platforms in relation to each other.

Using the open-sourced App Links, developers can code the links directly into the guts of their web page, taking a user directly from one app to another without having to login to the other app or getting booted to a mobile page. It’s all about streamlining the process, and helping mobile applications interact seamlessly with each other.

What Sparks Our Fire: Solving a major problem and open-sourcing the solution.

What apps would you like to see linked to each other in this way?