Monthly Archives: November 2014

Find the Hidden Message

Screen Shot 2014-11-06 at 9.51.08 AMIn the world of branding, logo design is a key pillar of the company’s identity, therefore, when it comes to crafting the right logo, one needs to be creative and invest a large amount of thought and hard work. The first feature of a good and effective logo is that it can immediately grab the viewer’s attention. A good way to do so is by giving viewers a puzzle to solve. Everyone likes puzzles, right? When viewers get the hidden message behind the logo, there’s this instant little satisfaction feeling, and gets them talking and sharing. But most importantly, chances are they will never forget.

So, if you’re a graphic designer or an entrepreneur looking for some logo ideas and inspiration then, this post might be for you. Today, we are sharing 12 logos that have hidden symbolism you may have not noticed before. Some are obvious, others are not, but all of them are interesting when you take a closer look. We’re sure you won’t forget them once you see them. You can find the full list on Just creative.

What Sparks Our Fire: Powerful brands that translate their core ideas through their logos.

Do you have any other cool logos to add to the list? Feel free to share.

Protect Yourself From Identity Theft

z-large-13_3_5Apple Pay concept is great, but we still need to hold traditional wallet items: ID, driver’s license, credit card, social security number, and sometimes cash. Did you know that 43% of all identity thefts are obtained through a stolen wallet. There has been a need for innovation in the personal wallet industry for a long time. One way to keep your wallet safe is ensuring that no-one else can get access to its contents. That’s the idea behind iWallet, created by Steve Cabouli, a man who had his wallet stolen at a busy airport and decided to come up with a solution to help prevent our information from getting into the wrong hands.

The iWallet is a hard case wallet with a biometric reader system that allows you to open it only when it recognizes your fingerprint. It also incorporates an electronic Bluetooth connection that can be paired with a mobile phone to alert the user when the wallet is separated by more than a 10 feet away.

Screen Shot 2014-11-04 at 5.49.13 PMThe iWallet is a high-end technology wallet that comes in three models. One made with 100% carbon fiber and two others made with 100% carbon fiber with Kevlar. You can purchase one straight from the company’s website.

What Sparks Our Fire: A high tech wallet that protects our most valuable information from the wrong hands.

Are you ready to take your leather wallet into the 21st century with the iWallet?

The Ultimate Homework Helper

App that solves math equationsOf all the school subjects to hate, most tend to gravitate towards math. Simply because not everyone gets the necessary help when solving a math problem. So, to make math less painful, the team at MicroBlink created Photomath, the world’s first camera calculator, available for free in the app Store. In addition to solving your problems, PhotoMath will show you all the steps it took to get to the answer. The app is designed for middle-school kids.

Photomath is easy to use. All you have to do is scan a printed equation (no handwritten ones, yet) with your smartphone and watch the app solve the problem in real-time. Next, click through the problem solving option if you wish to see the steps involved. The app serves as a homework helper rather than homework doer.

What Sparks Our Fire: A helpful app that has the potential to make kids love math.

Is PhotoMath a great app for kids or do you think it will lead to cheating?