Monthly Archives: January 2015

A House That Takes On The Outdoors

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Ever feel like star gazing from your living room floor? Or sun bathing in your bath tub? Andrew Maynard Architects has, and they’ve developed a “ridiculously inside-out” extension to a suburban home in Australia that breaks conventional standards for environmental architecture to do so. The house goes by the name “Cut Paw Paw” and beautifully blurs the lines between interior and landscape design.

The space between the dining room and the owners studio, is an unclad frame surrounded by garden. According to the architects, “It is both inside and outside. It is both a new building and an old ruin. It is both garden and home.”

Kudos to them for even keeping some of the house green & sustainable. The house is highly insulated, and rainwater is directed from the roof to tanks which provide water for toilet-flushing, the washing machine, and garden irrigation.

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What Sparks our Fire: design that breaks the “rules” of traditional architecture.

Would you live in the Cut Paw Paw house?

A New App and a New Way to Share

shotnote_4collageThe world of marketing is constantly buzzing in all things millennial–our clients want to understand them and we are always looking for new ways to connect with them. In our constant search for new avenues to reach them, we found Shotnote, a unique photo sharing app with a simple and fun location-based sharing and discovery concept. The initial usage insights have been very positive with great user feedback and engagement, especially by high school students.

With Shotnote, users can take a photo, tag it to a specific location and leave it to their friends. Friends will discover the Shot once they end up close enough to that location and are then notified immediately.

While millennials are using the app mainly for funny pictures, Shotnote can also be used for other reasons such as party invitations or local recommendations, e.g. to let friends know when they walk by a great restaurant. Also, friends can organize small scavenger hunts and couples can surprise each other with love notes.

What Sparks our Fire: an app that puts a new, personalized spin on how we share with our digital communities.

Would you and your friends use this app? We want to hear your thoughts on Shotnote!