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In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
“Green: In general, green connotes health, freshness and serenity. However, green’s meaning varies with its many shades. Deeper greens are associated with wealth or prestige, while light greens are calming.”
In honor of St. Patricks Day, we’re showing love to all the great brands that utilize this powerful color.
As the world’s largest social media network, Facebook is using its platform to help others in what they’re calling their Creative Accelerator program. Although Facebook is used globally, featured ads from even worldwide companies may not always be geared towards certain countries or work on phones running on slower networks. The program is aimed to help marketing agencies learn about advertising in less developed areas and be able to target the right audience by using the proper ads and technology. The Facebook team is getting hands-on by traveling to these places and working with agencies around the world.
The photo above shows one of Nestlé‘s campaigns in India. It is tailored towards people in different parts of India. The video ads are targeted towards those in cities because they have faster bandwidths and better quality phones. The photo campaign is targeted towards people in rural Northeast India because they tend to have lower-quality phones and slower connections. –Adweek
What Sparks our Fire: A social media conglomerate working to understand the global complexities of branding and marketing
Netflix’s recent launch campaign in France is definitely turning heads.Collaborating with Ogilvy Paris, they have made history in the outdoor ad world by bringing animated GIFs of infamous scenes from movies and tv shows to public spaces. These GIFs even react to their surroundings and whats trending. For example, the weather: if it’s raining outside, the GIF ad will be displaying a scene in which it was raining in that tv show or movie.
What Sparks Our Fire: Innovative technology advancing the advertising world as we know it.
Brands looking to tap into the millennial market now have a new tool in their toolbox: building a branded emoji keyboard.
Capitalizing on the growing shift from text to image-based communication amongst milennials, brands like Comedy Central, Mentos, Ikea, and General Electric have successfully released branded keyboards. These keyboards allow users to communicate with emojis (small symbols) and stickers (larger, preloaded images), within their texting app of choice. By entering into the conversations between friends, relatives, and co-workers, brands can effect a more natural impact than ever before.
While building out a new keyboard won’t be best for every brand’s strategy, it is one new tool that brands can consider when deciding how to reach milennials in 2015.
What Sparks Our Fire: A new and interesting way to connect to a millennial audience
McDonald’s has collaborated with TBWA Paris launching their most simple campaign yet. The campaign features large scale minimalistic illustrations of some of McDonald’s most iconic products. Using only a few colors and simple shapes, this is a bold campaign for the world’s largest chain of hamburger fast food restaurants. There are no words involved in this campaign, but when your brand is so renowned is there a need for words?
What Sparks our Fire: A brand reaching the point of instant recognition worldwide.