Digitizing Otter Pops

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Remember the days when you opened your freezer to grab an icy, refreshing and tasty Otter Pop?  

If not, then hopefully this email will serve as a reminder. A few months ago, we were delighted to be selected as the agency to bring theOtter Pops brand into the digital world. Being fans and consumers of the brand, needless to say, this was a great treat!

Now, this is not your typical frozen treat. This is a nostalgic brand, that carries some fun history with it. From the retro pin stripes and ‘hang loose’ attitude, to their iconic characters*, Otter Pops has been bringing good vibes across the country since 1970.

(*Iconic Characters include: Strawberry Short Kook, Sir Isaac Lime, Lil’ Orphan Orange, Poncho Punch, Alexander the Grape, and Louie Bloo Raspberry, help spread the flavor and fun to people of all ages.)

And from a digital perspective, we are all about finding immersive ways to get users online and into stores to purchase products. So the trick was to find a way to capture the essence of this brand, and appropriately showcase it online. To do this, we capitalized on its fun, cool, retro tone-of-voice, vibrant colors and beach-themed imagery to tell the story of ‘summer time, leisure time and chill out time’.

From our client’s perspective…
“Canopy demonstrated their ability to download the Otter Pops brand positioning and messaging in a timely manner, then bring it to life on our new branded website. It was comforting as a Brand Manger to work with a team that was passionate about getting all the brand elements integrated and visually depicted correctly on the site.” 

So, thanks to Otter Pops for letting us do what we love to do, and including us on your journey. And thanks to all of you for reading. We hope this email takes you out of your everyday, and encourages you to grab an Otter Pop and chill out a bit.

Recycling is a Slam Dunk!

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Every once and a while, we get the opportunity to create things that have a purpose. Well, recently we were lucky enough to be able to do this in collaboration with two amazing brands, the NBA, Mountain Dew and Pepsi Recycling.

At this year’s NBA All-Star Weekend in New Orleans, we developed and introduced ‘Recycle & Recharge’, an interactive experience designed to educate consumers on the importance of recycling.

The trick with this activation was to get people excited and engaged through gameification. So, we turned recycling bins into basketball hoops on one end, and had them partake in a shootout to win prizes. And on the other end, we setup a “green” screen, where they could show off their dunking skills, and then share through social media.

The result: over 3,000 participants and premiums distributed, with an estimated 85,000+ views on social media. And more importantly, an experience that left people smarter on what it means to recycle.

With this, and other upcoming initiatives just like it, we hope to use our creative thinking to broaden awareness for environmentalism, and continue to make recycling a slam dunk!

What Sparks Our Fire? Working with great brands to create ideas with a purpose, and leave an everlasting impression. What about you?!