How Experiential Marketing Can Do Wonders for Your Brand

How Experiential Marketing Can Do Wonders for Your Brand

Today’s marketing revolves around the idea that the customer is in charge of the brand, not the other way around. As such, the user experience is the primary focus in today’s business world, and companies are spending a lot of time and resources trying to figure out why people pick one brand or product over another.

Sure, prospects may choose a product out of curiosity first, but they won’t repeat the purchase if the solution doesn’t deliver on its promises. More often than not, customer satisfaction largely depends on how well your brand delivers experiences.

The idea is rather simple: if you want to win over your audience and turn them into loyal customers, then you need to do more than just advertise to them. You also need to ensure that they’re having the best possible experience when using or interacting with your brand.

That’s where experiential marketing can come in handy

Message Broadcasting Is Slowly Turning Obsolete

Every brand has a message, but that’s not enough for the 21st century consumer. Sick of the same old “buy from the best there is” advertising tune, customers will slowly turn their eyes to wherever some new, fascinating experiences may arise.

That’s because experiential marketing is all about engaging all five senses and not merely sending a message. Consumers care more about having their senses caressed than they care about what you are trying to tell them. They’ll surely understand your message better if you give them an actual taste of it.

Focus your brand strategy on how and what your prospects feel. Align your business with your audience’s expectations if you want to deliver great experiences.

The Benefits of Experiential Marketing

Young consumers view experiences as more valuable than things. As such, they are more likely to buy products from someone who engages with them directly rather than a business that uses advertising to communicate. Experiential marketing is all about creating peer-to-peer interaction and engaging audiences in ways that will make your brand stay top of mind.

That’s not to say that you should ignore conventional tactics, such as social media, content marketing or email marketing. These are still beneficial and will bring impressive results to your business. However, make sure to mix these strategies with experiential marketing tactics and create interactions that will enable your audience to connect to and absorb your brand’s values.

For example, you could organize events where people can taste, hear or feel your products and get a close look at what your brand is about.

Another excellent and simple way of putting experiential marketing to work is by giving away product samples. Just think about it: what protein bar are people more likely to buy – the one they see advertised on TV all the time or the one that organizes funky events at their local gym?

It’s not that hard to guess the correct answer.

Keep in mind, though that this type of marketing is not just about food samples and parties. Due to recent developments in technology, you may also lure your prospects into your brand’s narrative through virtual reality. If you own the right infrastructure, you can have worldwide expositions of products or services and grow your customer base in ways that couldn’t have been possible otherwise.

Conclusion

Whatever the case, sharing positive experiences with your prospects builds trust and deep relationships that can ultimately translate into loyalty. Nowadays, your value relies on what your audience feels about your brand. Make sure they get it right.

Top 10 Brand Resolutions

Resolutions
Each year you have a plan in place to enhance the “health and wealth” of your brand. And It’s always helpful to cross-reference it against others. Here’s a ready reference list of brand and business resolutions we hope you’ll find helpful:
  1. Digital Surround: Be certain your digital surround content is current, relevant and practical.
  2. Tell Human Stories: Make sure you add human and thought-provoking commentary.
  3. Get Strategically Fit: Renew your strategy for success with fresh insights.
  4. Save Money: Make sure you’re getting the most value for your marketing dollars.
  5. Share with Others: Create content that drives engagement, excitement and loyalty.
  6. Get Real: Develop smart, real world guerrilla marketing to captivate your audience.
  7. Push Emotional Keys: Leverage emotional branding “keys” that strike a chord.
  8. Go on More Dates: Explore working with agencies that take you out of your comfort zone. (hint: Canopy)
  9. Add a New Skill: Integrate new technology marketing tactics into your mix (like AR or Bots).
  10. Feature Immersive Experiences: Create rich and highly immersive, in-and-out-of-store, brand experiences for customers.

Now, you don’t have to do all of these, but try picking out a few. It could make all the difference in this being a great year for your brand and business.

Thanks as always for listening. And we wish you a Happy New Year!