Social media has become more involved with advertising over the past few years. While Facebook and Twitter are among the most popular platforms for advertisers to creatively market on, Instagram seems to get less press.

Ikea has taken a new approach, both original and interactive, to utilizing Instagram when advertising its new catalog in Russia. By using the standard grid interface already established in Instagram, the collection is displayed much like a website. You can select each individual picture to see more of the collection and the pieces within each category.

Take a look at the Instagram collection here: ikea_ps_2014. It surprises me we don’t see more brands creatively tackling Instagram as they do their other social media platforms. Hopefully we will see more brands follow Ikea’s lead and come up with some new innovative ideas.

What Sparks our Fire: Seeing a brand take a creative approach to advertising on Instagram.

What do you think of Ikea’s Instagram catalogue?