In the world of biking, safety is always important, but not always practical. Most serious injuries sustained by bikers stem from not wearing a helmet. But who actually wants to wear a bulky half-bowling ball on their heads? No matter how you style it, bike helmets are annoying and cumbersome, and take a lot of the freedom out of biking. However, in Sweden, two women have developed an unorthodox solution: an invisible helmet.

The Hövding helmet  is a unique concept, as their video below shows.

We won’t give the secret away, the video is too good at building tension for that. But you’ll realize how clever the title of this post is after you watch it. Seriously.

What Sparks Our Fire: Creativity and outside-the-box thinking are things we love at Canopy Brand Group.

Would you buy one of these invisible helmets?