This past quarter, estimates of new iPhone sales have topped 38 million units. Adding to the total sales of 472 million units since the introduction of the device, this means that Apple has sold its 500 millionth iPhone. This milestone went unacknowledged by the Apple team, which is odd for a company who gave a $10,000 iTunes gift card to the person who downloaded the 50 billionth app from the app store.
However, even if the milestone were not celebrated, it’s very important from a business standpoint. iPhone sales continue to rise, with a first quarter total of 51 million units. That’s a lot of Flappy Bird.
The iPhone 6 is rumored to launch in the fall, which may cause sales to slow down, as many people are looking forward to upgrading to a possible bigger display.
What Sparks Our Fire: The iPhone is a triumph of design and advertising, and there is a lot we can learn from this powerhouse.
If you own an iPhone 5S, would you upgrade to an iPhone 6 in the fall?
