The Cap’n gets an upgrade to his style that is targeted to a more mature audience. By using social media and a bit of nostalgia, Cap’n Crunch attempts to gain back its consumers from back in the day. Now, Cap’n Crunch has almost 270,000 likes on Facebook and 14,000 followers. You can see his show on YouTube and will include interviews with animated celebrities. Interesting to see how this social media campaign plays out!