Category Archives: App

Texting With Your Favorite Brands

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Brands looking to tap into the millennial market now have a new tool in their toolbox: building a branded emoji keyboard.

Capitalizing on the growing shift from text to image-based communication amongst milennials, brands like Comedy Central, Mentos, Ikea, and General Electric have successfully released branded keyboards. These keyboards allow users to communicate with emojis (small symbols) and stickers (larger, preloaded images), within their texting app of choice. By entering into the conversations between friends, relatives, and co-workers, brands can effect a more natural impact than ever before.

While building out a new keyboard won’t be best for every brand’s strategy, it is one new tool that brands can consider when deciding how to reach milennials in 2015.

What Sparks Our Fire: A new and interesting way to connect to a millennial audience

Eat Like The Pro’s

find.eat.drinkWhether you’re a local looking for the next best thing or a tourist exploring a new city, the founders of Find. Eat. Drink. have created an app and website guide for true food lovers on the hunt for their next culinary adventure. The app aggregates recommendations from some of the world’s best chefs, sommeliers, bartenders all over the globe.

All you have to do is type your location into the app, and it provides a list of different types of restaurants. Once you click on a specific restaurant it tells which pro has recommended that location and a brief write up about the restaurant from the pro is provided.

This app will help you find hidden gems, dives you didn’t know existed, and they are all recommendations from credible sources. It also provides recipes and specific articles.

What Sparks our Fire:  A new spin on the typical food-finder app.

What are your thoughts on Find. Eat. Drink?

Smart Lighting

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Switchmate is the ultimate new convenience in home technology. It fits on top of your existing light switch magnetically, allowing you to control your lights from your smartphone once you sync it with the Switchmate app. This allows you to control your lights in your home from anywhere in your home without having to physically turn on/off the light switch, and eventually the team has plans for you to be able to control your lights from anywhere you have internet connection. “Switchmate knows when you’re home and can turn lights on for you. This means never having to return to a dark home.”

What Sparks our Fire:  Revolutionizing home technology.

Would you use Switchmate in your home?

 

Say Goodbye To Plain Texts

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Plain texts may be fine for some people, but us creatives sometimes just want to stylize and edit those grey and blue/green blurbs! The creators of Notegraphy have made our dreams possible! They have designed a free app that can instantly transform your plain texts into beautifully designed images. The app has been described as “the Instagram for text”.

Users can insert their text into a variety of already-made design collections by famous designers. The app also allows users to insert their own logo and tagline into the design for a more personal touch. Once the design is finished, the user can share it with friends via social media, or save it to their phone for later. 

What Sparks our Fire:  An app that makes sharing our thoughts with friends beautiful and easy!

Would you use the Notegraphy app?

A New App and a New Way to Share

shotnote_4collageThe world of marketing is constantly buzzing in all things millennial–our clients want to understand them and we are always looking for new ways to connect with them. In our constant search for new avenues to reach them, we found Shotnote, a unique photo sharing app with a simple and fun location-based sharing and discovery concept. The initial usage insights have been very positive with great user feedback and engagement, especially by high school students.

With Shotnote, users can take a photo, tag it to a specific location and leave it to their friends. Friends will discover the Shot once they end up close enough to that location and are then notified immediately.

While millennials are using the app mainly for funny pictures, Shotnote can also be used for other reasons such as party invitations or local recommendations, e.g. to let friends know when they walk by a great restaurant. Also, friends can organize small scavenger hunts and couples can surprise each other with love notes.

What Sparks our Fire: an app that puts a new, personalized spin on how we share with our digital communities.

Would you and your friends use this app? We want to hear your thoughts on Shotnote!