Work-Life Balance: The Key to Millennial Hearts Around the World

Youthful Cities

In the past few years, it seems the entire world has shifted their focus toward millennials. It’s not just brands that are reaching out to this key audience. The latest study by Youthful Cities, pulls together great insights into millennial behaviors and how cities themselves are mobilizing to attract this demographic.

As of 2012, 50 percent of the world’s population is under 30 years of age and 50 percent of the world’s population now live in cities.  Cities are extending offerings and services that accommodate millennial-friendly lifestyles and brands should look to the cities who are most successful in this for inspiration.

Here are the top 10 cities who’ve been most successful in attracting millennials:

1. New York City
2. London
3. Berlin
4. San Francisco
5. Paris
6. Toronto
7. Chicago
8. Los Angeles
9. Mexico City
10. Amsterdam

As marketers, it’s  key to understand our audiences behaviors, so that we can continue to develop engaging content, campaigns and experiences that connect with this audience.

What sparks our fire: Data data data! Knowledge powers our creativity.

What Will Be Most Memorable From Super Bowl 2015?


The Super Bowl is widely known to be the most watched American Television event of the year and it’s not just because of the football.  Let’s face it, half of America is tuning in just for the commercials and we as marketers, love it.  It’s the biggest single broadcast advertising play any brand can make, both in terms of dollars and impressions. So, in anticipation of what’s to come this Sunday, we’ve narrowed down the top 5 most memorable commercials from last years big day.superbowlinfographic


A Cup of Coffee or a Trip to Paris?


It seems like a pretty easy decision. But when you break it down, it’s actually a bit more challenging. Who wouldn’t pick a trip to Paris in a heartbeat? When you look at what you would have to pass up for that, it makes the decision a little more difficult.

The above infographic from ValuePenguin demonstrates how much money can be saved by brewing coffee at home instead of purchasing a cup everyday on the way to work. It is pretty amazing when you look at the numbers laid out to see how much more a cup of coffee from Starbucks can be compared to using a Keurig or a drip coffee machine. But, as I look at my large iced coffee I picked before coming into the office, I still doubt I will be able to completely drop this luxury from my life. Even if that means 20 years from now that money could go towards tickets to the Super Bowl.

What Sparks our Fire: A look at how much we are truly spending on our coffee addiction.

Will you switch to brewing your coffee at home?