Why Brand Colors Are Important

It’s important to choose the right colors when branding a product or a business. Studies have proven that a product’s color influences 60-80 percent of a consumer’s purchasing decision. Colors make a brand recognizable, and about 95% of companies use just one or two colors in their brand, so choose carefully! Check out this infographic by Marketo that categorizes colors as well as looks into how these colors affect consumers.

Click on image to see the full-sized version.

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NYC Rappers Birthplace Map

The New York City area is known for being the birthplace of many famous rappers and hip-hop artists, such as Jay-Z, Notorious B.I.G, and Puff Daddy, for starters. A Very Small Array has created this great map that pinpoints where all of your favorite New York rappers were born. It’s interesting to see where each artist lived in relation to one another, and how it influences the sound of their music.

Click on the image to zoom in or click here

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The Risks of Free Wi-Fi

Who doesn’t love going into a coffee shop, laptop in hand, and connecting to the free public wi-fi? Seems convenient and easy, however, there are many risks and dangers of free unsecured networks. Wi-Fi hacks are out there, and Column Five Media has created an infographic to show what can happen with free wi-fi and what you can do to be safe.

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