MAC + Selena: A Love Letter to Fans

Image #: 15785708    Grammy award-winning Tejano music superstar Selena, 23, was fatally shot and killed by a former business associate March 31 in Corpus Christi, Texas. The suspect, identified as Yolanda Saldivar, surrendered to police after a 9 1/2 hour standoff.  REUTERS/HO /Landov

MAC Cosmetics, a company famed for its collaborations with celebrities (and even a few fictional characters) and its bold, striking makeup looks, announced yesterday that it would fittingly release a line of cosmetics in honor of the late Tejano pop star Selena, who was known to many as “the Latina Madonna” for her style and her domination of the Latin music scene in the ’90s.

However, the most noteworthy aspect of this collection is that not only is it inspired by one of the Mexican-American community’s biggest pop icons, but it had a grassroots origin: a petition. The petition, started by Patty Rodriguez, asked for 5,000 signatures, which it earned in less than 24 hours. After just three months, the petition had garnered over 37,000 signatures.

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MAC posted an Instagram picture announcing the collaboration with the caption: “Like the legend herself, Selena Quintanilla’s fans are an inspiration to us all for their love and enthusiasm. It’s happening! We are excited to announce the M•A•C Selena Quintanilla collection, available in 2016. @SelenaQOfficial#MACSelena

In an age where social media rules consumer communication, the brand’s decision to honor the late pop star shows that it is truly built around its consumer’s preferences. boasts hundreds of thousands of victorious petitions, ranging from local government to nationwide legislation, but the announcement was seen as a direct response from the makeup company; the success of the petition has been attributed to both Selena’s loyal fans, and the brand’s willingness to listen to its customers’ demands, a pragmatic business tactic that companies like Urban Decay have found effective in the past.

The Mac + Selena collection will debut in late 2016.

What Sparks Our FireA brand that stays consistent with its image and caters to its consumers

The New Meaning of “Broadcast”


With streaming services like Netflix and Hulu Plus on the rise (such as Netflix announcing that its second-quarter revenue exceeded estimates at $1.64 billion), tech giants are competing to enhance the streaming experience, revolutionizing the way we watch TV.

It’s clear that this is a step in the right direction, according to a report from Google regarding engagement via Chromecast that revealed users transmitting media to their TVs watch 50% more video than the average mobile app user. Chromecast, along with competitors such as Apple TV, Roku, and Amazon Fire TV, represents another huge push toward digital streaming over regularly scheduled programming, which could mean the end of TV as we know it now.


Earlier this year, The Artifice reported that more than 40% of American homes used a streaming service as of the fall of 2014, which shows that the demand for “on-demand” services has increased dramatically and is becoming rapidly integrated with the average consumer lifestyle.

What Sparks Our Fire: Data that shows how a consumer preference shift and new technology is changing the traditional pastime of watching television

Canopy Favorites: The Puzzle That Was Cobain

In honor of one of our favorite TV shows ending this week (#RIPMadMen), each day a member of the Canopy team will give some insight into one of their favorite shows or movies.

There’s never been a more fitting title for a movie than ‘Montage of Heck’. This long awaited Kurt Cobain documentary is simply a work of art. Taking excerpts from his personal diary, both written and recorded, and translating them into an artistic story only fitting for this rebellious rock legend. Director Brett Morgen creates a fascinating assembly of filmmaking genres that are transcribed into puzzle pieces that ultimately reveal intricate parts of Cobain’s undiscovered and disturbed life. Mind bending stuff. The score was amazing, as expected, but done in such a unique way, transforming iconic Nirvana tracks to match the specific periods of his life (imagine a lullaby version of ‘Smells Like Teen Spirit’).

This fast paced, wickedly crafty experience takes you from literary genius, to animated horror, culminating in a compilation of chaos, also known as a ‘Montage of Heck’. Check it out. Keep the lights on. Have a drink on hand. Enjoy.

Movie: Montage of Heck
Team Member: Marc, CEO

Leave Your Selfie Sticks At Home


Following in the footsteps of some of the world’s most popular museums, music festivals are beginning to ban the ubiquitous selfie stick from their events. Earlier this week Coachella posted a list of banned items to its website, including “selfie sticks/narcissists.” Lollapalooza similarly announced that it would not allow selfie sticks into Grant Park, where the Chicago-based music festival will take place this summer. Both of these announcements arrive on the heels of last weekend’s Ultra Music Festival, where selfie sticks were also banned.

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These decisions have sparked a lot of controversy online and prompted strong reactions all around. Some have been upset with the festivals’ decisions to ban what they see as a useful tool to engage with the environment and event, while others have rejoiced at the idea of one less distraction from the music.

From the festivals’ perspectives, there are many risks involved with allowing selfie sticks. Aside from the fact that they can potentially be used as weapons, they can also cause physical risks simply due to their size and functionality. Dropping, walking into, or tripping over selfie sticks are very real risks that music festivals have a duty to curb, due to their large audiences.

But it’s also interesting to consider some of the business implications that these festivals might face by allowing selfie sticks. If selfie sticks were allowed into the concert spaces, users would be able to capture unobstructed high quality videos from their devices to share content or even stream live.  Though this is not cited by any festival as a reason for the ban, we suspect that any threat to the festivals profit margins, or legal agreements with their artists adds yet another reason why selfie sticks won’t be making an appearance at this year’s hottest music festivals.

What Sparks Our Fire: An interesting debate on how technology can impact our real life experiences.

How Smart Are Your Headphones?

The dash2Like the majority of our fellow New Yorkers, we’re constantly on-the-go, multi-tasking, and always on our devices. In our constant quest to find technologies and hacks that can help us streamline our lives we’ve found The Dash, the world’s first completely in-ear wireless smartphone.

The Dash is this year’s winner of the CES 2015 Innovation Award, and for good reason! The bluetooth component eliminates the need to carry your phone with you. The microphone picks up mechanical vibration generated by your voice from the ear bone. 

Did we mention these earbuds also serve as activity trackers? It tracks pace, steps, heart rate, oxygen saturation, energy spent, etc. all the while real time acoustic feedback is provided.  On the train, in your car, at the gym or running to your next meeting, these wireless buds keep  you tangle-free, connected and on target to meet your fitness goals.

What Sparks our Fire: a device that synchs music, phone calls, and fitness tracking… wirelessly.

Would you use these earbuds?