Category Archives: Packaging

Rolling into the digital age

As a part of the “Not Normal” campaign, MINI Cooper, has turned some of their cars into rolling billboards. Equipped with over 48,000 LED lights displaying digital content on the go, the MINI Art Beat campaign, focuses on the brand’s urban character to combine innovation, digital art, interactive design and live social media dialogues. Users are invited to collaborate in customizing the cars by uploading images, music, videos and other designs, through MINI’s Facebook app or Vine with the hashtag #MINIartbeat. Once the content is reviewed by MINI, it is played on the cars 3D screen.

What sparks our fire: Collaboration, entertainment, culture…not normal.

When is our next joyride?

Enjoy!

-Canopy Team

Order up!

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Entrepreneur Joe Ariel has cooked up an ingenious idea; deliver delicious “local” food, nationwide. Just seven short months ago, Ariel became Co-founder and CEO of startup, Goldbely, an online marketplace for food purveyors to discover the most authentic cuisines in America, WITHOUT traveling. Want a delicious pastrami sandwich from Katz’s deli in New York City? Well, now you can have it. Can’t make it to Chicago for a deep-dish pizza? Not a problem. Craving authentic Texas BBQ? You got it! Maryland crab cakes? Philadelphia cheesesteaks? Done and done. How is this possible? Thanks to advancements in transportation and refrigeration, Goldbely is able to ship products while maintaining the highest level of freshness. Next steps, order and enjoy!

What sparks our fire: Goldbely’s ability to “crowd-source deliciousness.” (Joe Ariel)

How does this concept enhance the definition of “local fare”?

Enjoy!

-Canopy Team

Mushroom stuffed houses

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In Green Island NY, a company called Ecovative Design, has developed building materials derived from mushrooms. The company makes mycelium-based bioplastics and hopes to one day replace the world’s plastics with natural organisms such as fungi. There are a number of advantages to using the mushrooms over the conventional insulation. These  advantages include resistance to fire and settling, air-tight seal formation and no toxins.

What sparks our fire: A green and edible alternative to inefficient and toxic building material.

Will this trend catch on?

Enjoy!

-Canopy Team

Can wood covered electronics make a comeback?

 

Until about 30 years ago, most electronic gadgets like TVs and speakers were encased in a wide variety of wood. Today most electronics are encased in plastic or metal. There are two main reasons for this transition. Follow the link Here to find out why and  to learn about the modern benefits of wood encased products.

What sparks our fire: Challenging our perception of material strength.

Do you think wood covered electronics can make a comeback?

Enjoy

-Canopy Team

 

Heineken’s lost plan to build houses out of beer bottles

In the 1960’s, Heineken offered a revolutionary idea: rectangular “World” beer bottles that could double as bricks for affordable housing. What sparks our fire: A beer company attempts to solve the world’s problems with an innovative bottle design. What modern products would you use to tackle today’s global issues?

Enjoy!

-Canopy Team

 

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