Chili’s, the international chain of casual dining restaurants is upgrading their menu to bring more to the table.  We aren’t referring to increased portion sizes or even changing menu items, Chili’s is changing the way they present food in an effort to draw more tech-savvy millennials.

Think this sounds a bit farfetched?  Think again. Instagram has over 300 million active users, 75 million of those users are active on Instagram daily, and every single minute an average of 90 new photos with the hashtag #foodporn are uploaded. 

The presentation of food, known as plating, is a longstanding important element of all upscale restaurants and their dishes, but since instagram hit the scene, users across the world are posting filtered food pictures constantly.  It’s a wildly popular trend that has withstood tons of backlash from chefs, restaurants and journalists.

We aren’t sure if this result in an increase of social media posts or sales for Chili’s, but we commend them for tailoring their product to meet their audience’s desires.  Good job Chili’s, we hope this marketing tactic doesn’t backfire like endless apps at TGI Fridays.

What Sparks Our Fire: Brands that pay attention to their customers