Launched in the U.K, the ‘McCain Ready Baked Jackets‘ campaign allows people waiting for the bus to ‘heat’ up a potato by the push of a button, which then causes it to activate the scent of a baked potato. Developed by JCDecaux, posterscope, and BMB Creative, this revolutionary campaign not only grabs attention, but also appeals more to the senses, making it very memorable. The smell of baked potatoes will most likely make those bus-riders hungry!

Credit photo: DesignBoom