As the world’s largest social media network, Facebook is using its platform to help others in what they’re calling their Creative Accelerator program. Although Facebook is used globally, featured ads from even worldwide companies may not always be geared towards certain countries or work on phones running on slower networks. The program is aimed to help marketing agencies learn about advertising in less developed areas and be able to target the right audience by using the proper ads and technology. The Facebook team is getting hands-on by traveling to these places and working with agencies around the world.

The photo above shows one of Nestlé‘s campaigns in India. It is tailored towards people in different parts of India. The video ads are targeted towards those in cities because they have faster bandwidths and better quality phones. The photo campaign is targeted towards people in rural Northeast India because they tend to have lower-quality phones and slower connections. –Adweek

What Sparks our Fire: A social media conglomerate working to understand the global complexities of branding and marketing