Fitness bands are increasing in popularity. More and more people are using them to track wellness routines and sleep patterns. What stops people from getting these devices to assist their healthy lifestyle? Simply, their clunky nature. FitBit has solved this problem by introducing a new collection of designer jewelry in partnership with Tory Burch.

Tory Burch released multiple bracelets and a pendant to make the Fitbit a true fashion accessory. With a versatile design, you can wear it to an import meeting or even a cocktail party. This is the breakthrough many women have been waiting for in order to wear fitness devices like the Fitbit.

Fitbit is the first to partner with a designer. But, we can be sure to see other competitors make the same shift in the near future. Apple has already signed a few watch designers and when their assumed iWatch is released, everyone knows it will be fashion forward.

What Sparks our Fire: Seeing a crossover between fitness and fashion that makes a product accessible to more people.

What features are you looking for in fitness bands?