In the world of branding, logo design is a key pillar of the company’s identity, therefore, when it comes to crafting the right logo, one needs to be creative and invest a large amount of thought and hard work. The first feature of a good and effective logo is that it can immediately grab the viewer’s attention. A good way to do so is by giving viewers a puzzle to solve. Everyone likes puzzles, right? When viewers get the hidden message behind the logo, there’s this instant little satisfaction feeling, and gets them talking and sharing. But most importantly, chances are they will never forget.

So, if you’re a graphic designer or an entrepreneur looking for some logo ideas and inspiration then, this post might be for you. Today, we are sharing 12 logos that have hidden symbolism you may have not noticed before. Some are obvious, others are not, but all of them are interesting when you take a closer look. We’re sure you won’t forget them once you see them. You can find the full list on Just creative.

What Sparks Our Fire: Powerful brands that translate their core ideas through their logos.

Do you have any other cool logos to add to the list? Feel free to share.