Skoda, a Czech Republic based auto manufacturer, was recently looking for an intriguing way to reach out to young buyers and increase sales of their compact car. This sounds like every other auto manufacturers’ mission, so how do they did Skoda break through the clutter? They turned their car into a hostel of course!
The Skoda Hostel campaign, was launched earlier this summer in Russia, at the peak of the festival season, when thousands of young Russians would be traveling to Moscow. Travelers were looking for cheap places to stay, and hostels were the go to. The Skoda Hostel was fully equipped with the basic essentials such as fresh linens, privacy curtains and a private portable bathroom for a one night stay for two guests.
The Skoda Hostel was unlike anything guests had experienced. Patrons were not charged for their stay, and were even encouraged to drive the car around the city. In lieu of payment, guests were asked to tweet, post and share their experience on social media.
What sparked our fire: World’s smallest social media driven, mobile hotel.
Would this campaign have been successful in the US?