This week Google hosted their developers conference, Google I/O where the tech giant announced a variety of updates to their Android operating system. But, seemingly the coolest thing that Google did announce came as a gift to all attendees at the end of the conference – cardboard.

Being that this is Google we are talking about, the Cardboard device is much more than what you would image from a piece a cardboard. Instead it is a full on virtual reality headset, similar to the Oculus Rift, except made of cardboard.

All users need to do is assemble one of these devices, which is not that difficult, place their phone into it and then they can enter an entirely virtual world. Currently there are only a few apps available in cardboard since it was just launched this week. But, we can only image where this will go as a very simple and easy entry into the world of virtual reality.

This is clearly a sign of things to come though in technology. It is time for us as advertisers to start imaging how we can get our foot in the door of virtual reality and really ride the wave of this new technology.

What Sparks our Fire: How Google is able to take the simplest of materials, and make it an amazing piece of technology.

What uses can you imagine for Google Cardboard?