In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
Ever wonder why burgers in McDonald’s commercials look so much different (and more appealing) than the burger you would buy at the restaurant? The process is much more extensive and detail-oriented than you think! Take a look at this video that shows how they make their burgers to perfection for a photo shoot and how it compares to the real deal. Amazing what it takes to get a burger just right for a commercial!
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