Paris-based art group, Maentis, recently redesigned many classic brand logos in a collection entitled, Universal Unbranding. Drawing upon how American’s really perceive many popular consumer brands, Maentis has created satirical interpretations. For example, McDonald’s “golden arches” have now packed on a few pounds and the IKEA logo is shown deconstructed in multiple pieces humorously hinting some assembly required.
What sparked our fire: How art is used to humorously disrupt and expose truths through culture-jamming.
Do these intelligent parodies more accurately represent what their companies stand for?