So you may have to wait on that iWatch for a while.

Apple seems to be focusing the efforts of its’ wearables on the fertile health and wellness markets. Over the past few years, Apple has hired health and wellness experts, and currently is seeking fitness app and hardware developers. In conjunction with reports that the new iPhone will support biometric readings, the next iteration of Apple products seem to be headed in a healthy direction. For instance, a design for a headphones embedded with biometric sensors was recently patented, and are able to track heart rate and body temperature.


Therefore, it only stands to reason that Apple is going to keep the iPhone as the center of it’s mobile universe and create gadgets and accessories that enhance and specialize the existing functions of the phone.

What Sparks Our Fire:  No one needs a Google Glass yet, but everyone needs to enhance their iPhone. This may be the smartest strategy in the mobile gadget game.

What kind of fitness apps or tools would you like to see from Apple?

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