Is This Packaging Still Effective?


As consumers in a digital age we are constantly marketed to, as result brands continually evolve to differentiate themselves.  In response to the overload of visual stimuli, Mehmet Gözetlik from design group Antrepo gradually took away major components from iconic brand packaging in their latest project, “Minimalist effect in the maximalist market.”

Once the packaging is stripped of its logo and identity is it still effective, or even recognizable as the iconic brand?

The images go in order of variation as follows…
1. Original variation
2. Simple variation
3. More simple variation
4. No logo variation

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What Sparks our Fire:  An interesting exploratory on consumer packaging design.

Which variation do you think is the most effective?

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