Allora (and so)… just got back from a few weeks in Italy, and needless to say, I’m inspired. Not just from the wonderful foods, historical sights and work-to-live disposition of everyone there — but from the symphony this charming country composed and allowed me to enjoy. Let’s try a fun little exercise to see if I can immerse you even further. It may just inspire you for the day…

• First open and play the following symphony from Antonio Vivaldi
• Now imagine you are walking the small, charming, water-filled streets of Venice (think gondolas, stone bridges, street markets and little old Italian women in floral dresses)…
• As you navigate through the streets, you pass everything from a fish market where seafood is brought in daily from local fishermen — to a bakery where “pane” (that’s bread) is being stretched and placed into ovens — and a cafe where espressos are being consumed by the liters. (Such a beautiful, and stressless vision isn’t it?)
• Allora we have Italy!!!! So beautifully synchronized for the world to enjoy.

Now what if we were to do the same for the brands we work on today? Would we be able to visually recreate such an experience in our minds? Would it all align and transcend us like the above exercise (hopefully) did?

As you go about your day, consider trying this with your team/brand using all of your marketing assets. See what comes of it. Is there a melody you’d envelop them in? I believe this will inspire you to think about your brand in a more sensorial way. And maybe, just maybe, you can create a symphony for your customers to enjoy as well.