With the rise in DSLR camera ownership, light photography has emerged as an increasingly popular form of photography. While it has traditionally been a difficult style of photography to master, New York-based designers Duncan Frazier and Steve McGuigan have entirely revolutionized it with just one product: the Pixelstick. The Pixelstick is a LED-lit stick that can display the “pixels” of images, as it is pulled in front of a DSLR camera with a long exposure. With the Pixelstick, photographers can create still images, or capture several images to put together into an animated video.This gives photographers the freedom to “paint” images and even video clips and gifs onto whatever real-life (dark) background they can imagine. It also gives brands an opportunity to put their logo in some creative locations. Take a look at this video and see some of the incredible possibilities.

Light painting with pixelstick from Bitbanger on Vimeo.

What Sparks Our Fire: A revolutionary new product that can expand creative possibility