Being a huge New York Knicks fan, we knew we had to ask our CEO Marc Sampogna his thoughts on this year’s NBA Christmas uniforms that were leaked this morning. He shared his creative opinion on the designs and their eco-impact with us below.
Unfortunately there’s no emoji for my reaction to the new design of the NBA’s Christmas uniforms, which happen to be bleh. There’s nothing seasonal, or spectacular about them from a design standpoint, and that’s all I have to say about that. HOWEVER, there are a couple of elements that captured my attention. They’re promoting sustainability! Now this is a change for the NBA, and a good one. Not using any dye or bleach on the uniforms make these collectors items good for the environment and disposable. Marketing tactic? Not sure. But I think it’s a step in the right direction for an association not known for it’s eco-friendly ways. One last element I enjoyed was how they treated the logo, in a wax seal. While I love the nod to Old English times, I’m not sure how it fits in overall with Christmas. But who am I to judge? I’ve just been following the NBA my entire life, love the Knicks, and happen to run a creative branding agency.