When asked to comment on Netflix’s new logo, here’s what Marc Sampogna had to say…

I like the new Netflix’s logo design versus the old. It’s more contemporary and certainly updates the brand substantially. However, a brand such as Netflix isn’t in need for a dramatic makeover because they are so engrained in our culture. The name itself is synonymous with streaming video, therefore, any change to the logo would have an incremental effect on how consumers view the brand.

Personally, I’m more interested in seeing the next big thing from Netflix. They’re tackling the production space with hits like House of Cards and Orange is the New Black, but what’s next? Will they move into creating their own line of electronic hardware, such as televisions or smartphones? If Amazon is thinking about doing it, then I’m sure Netflix is too. Either way, I remain a loyal Netflix user, and will continue to regardless of a good or bad logo redesign.