All day, the internet has been abuzz with talk about #mobileggedon.  Don’t worry, it’s not as apocalyptic it sounds, the hashtag simply refers to Google‘s changes in mobile ranking policy. We want to make sure our friends and clients are aware of what these changes are and how they will impact businesses everywhere.

In response to the shift away from desktop to mobile devices, Google announced in late February that it would be making changes to it’s mobile ranking algorithm in order to become more mobile-friendly. Starting today, websites that are optimized for mobile will be given priority in search results, when the user searches from their phone. This means that websites must either have a responsive design or have a second mobile version of their website, in order to maintain their mobile rank.

We make a point to always recommend responsive and mobile-friendly design to our clients, because we understand how this can add value to their brand in the long run. And with Google’s incredible reach, we believe #mobileggedon will usher in the widespread adoption of mobile-friendly best practices.

You can check if your website is optimized for this change here: Mobile-Friendly Test

What Sparks Our Fire: The shift of policies to match consumer behavior