Who says print has to be dead? At least for this one ad for the Moto X, print is alive and interactive.

With the help of paper-thin electronics, about a quarter of the readers of Wired in the San Francisco and New York City areas will be able to see the Moto X change colors within their magazine. This video announcement comes on the heels of the sale of 500,000 Moto X smartphones in the third quarter, which is about 5% of the sales that Samsung reported for their S4 handset in the first month after its’ release. Google clearly hopes this ad will drum up interest and support for their competing phone and increase sales for the coming quarter.

In any case, it’s an interesting ad with an interactive aspect and an creative innovation in a medium that hasn’t lately seen much.

What Sparks Our Fire: Innovation in what many see as a “dead” medium.

Would you buy this magazine for the purpose of experiencing this ad?