Moving Forward In Digital Retail

Screen Shot 2015-04-01 at 10.54.25 AM

Amazon has made waves in digital retail and home convenience today, by launching their newest product, Amazon Dash Buttons, which are plastic adhesive buttons that allow you to order from a list of 18 different household products with the press of the button. The products range from Gatorade, to Tide Pods, to Smart Water bottles, to Kraft mac and cheese, etc. The buttons connect to your Wi-Fi network and the Amazon App, so once the button of the item you want is pushed, Amazon places the order and you get an alert to your phone. The buttons are only available to those with an Amazon Prime membership, and currently by invitation only.

The Amazon Dash Buttons essentially bring the Amazon website into your home, eliminating the computer screen and taking e-commerce to a new physical interactive level.

What Sparks Our Fire: Digital solutions to help us through our busy day to day chores


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