McDonald’s has collaborated with TBWA Paris launching their most simple campaign yet. The campaign features large scale minimalistic illustrations of some of McDonald’s most iconic products. Using only a few colors and simple shapes, this is a bold campaign for the world’s largest chain of hamburger fast food restaurants. There are no words involved in this campaign, but when your brand is so renowned is there a need for words?
What Sparks our Fire: A brand reaching the point of instant recognition worldwide.
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