Paristexas is a fashion store in Copenhagen that needed a rebranded experience. The purpose of this assignment was to create an identity that incorporates the company’s unique international exclusivity as well as its underground style. The visual solution takes on the style of the company’s name: the morphing of Paris & Texas. With the juxtaposition of these two places, the visual breaks boundaries and challenges the ‘expected.’ Love the logotype, as well as contrasting imagery!

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