Raising the Bar


The next step for global connectivity? A smartphone for the developing world. And it’s designed by none other than John Sculley, former Apple executive and Robert Brunner, the designer behind Beats by Dre headphones.

The Obi Worldphone marks a greater push toward accessible technology–Sculley aims to provide developing countries in places like Africa and Southeast Asia with high-powered, affordable smartphones, which he predicts will replace their needs for personal computers.

In addition to its sleek design, the phone is tailored to its target consumers’ preferences. For example, in sub-Saharan Africa, texting, taking photos, and banking are popular uses for smartphones, so the Obi Worldphone has features like a 13-megapixel camera and a diverse marketplace of applications.

The phone will retail for $200, a reasonable price to most first-world Americans, but still may be a problem for the standard income in a developing country.

What Sparks Our Fire: A quest for a high-powered but inexpensive smartphone that makes technology more available on a global scale.

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