Every once and a while, we get the opportunity to create things that have a purpose. Well, recently we were lucky enough to be able to do this in collaboration with two amazing brands, the NBA, Mountain Dew and Pepsi Recycling.
At this year’s NBA All-Star Weekend in New Orleans, we developed and introduced ‘Recycle & Recharge’, an interactive experience designed to educate consumers on the importance of recycling.
The trick with this activation was to get people excited and engaged through gameification. So, we turned recycling bins into basketball hoops on one end, and had them partake in a shootout to win prizes. And on the other end, we setup a “green” screen, where they could show off their dunking skills, and then share through social media.
The result: over 3,000 participants and premiums distributed, with an estimated 85,000+ views on social media. And more importantly, an experience that left people smarter on what it means to recycle.
With this, and other upcoming initiatives just like it, we hope to use our creative thinking to broaden awareness for environmentalism, and continue to make recycling a slam dunk!
What Sparks Our Fire? Working with great brands to create ideas with a purpose, and leave an everlasting impression. What about you?!