I’ve been inappropriately laughing too much in preparing this post. I can’t help it.

Make it stop. Oh God, make it stop.

It’s literally everywhere. The viral marketing for Anchorman 2: The Legend Continues is as ubiquitous as it is expansive. From Dodge Durango TV spots to appearances on local TV stations that quickly go viral, Will Ferrell’s most iconic character, 1970’s TV anchor Ron Burgundy is featured on every possible medium in a movie marketing scheme that simply has never been done before.

The success of the original Anchorman movie hinged mostly on the comedic improvisation abilities of the ensemble cast, featuring Ferrell, Steve Carrell, Paul Rudd, Christina Applegate, and David Koechner, and fans of the original are wary of a sequel, fearing perhaps that they won’t be able to capture the same magic again. This may be why such an extensive campaign is called for, as the the viral videos don’t use material from the movie and instead go out of their way to show that, yes, Will Ferrell has still got it.

What Sparks Our Fire: Honestly, we just can’t wait. We’re so excited we could punch grizzly bears.

Are you in a glass case of emotion?