How to Start a Fire » Apple

Raising the Bar

htsaf — Wed, 02 Sep 2015 19:54:00 +0000

The next step for global connectivity? A smartphone for the developing world. And it’s designed by none other than John Sculley, former Apple executive and Robert Brunner, the designer behind Beats by Dre headphones.

The Obi Worldphone marks a greater push toward accessible technology–Sculley aims to provide developing countries in places like Africa and Southeast Asia with high-powered, affordable smartphones, which he predicts will replace their needs for personal computers.

In addition to its sleek design, the phone is tailored to its target consumers’ preferences. For example, in sub-Saharan Africa, texting, taking photos, and banking are popular uses for smartphones, so the Obi Worldphone has features like a 13-megapixel camera and a diverse marketplace of applications.

The phone will retail for $200, a reasonable price to most first-world Americans, but still may be a problem for the standard income in a developing country.

What Sparks Our Fire: A quest for a high-powered but inexpensive smartphone that makes technology more available on a global scale.

The Future Of Wearable Tech And Fashion

htsaf — Wed, 01 Jul 2015 15:16:31 +0000

The world today lives in fear of technology taking over—parents complain of their kids being glued to their electronics, websites and advertisements can be tailored to your preferences and location in real-time, and sci-fi movies depict robots whose artificial intelligence is dangerously self-aware. The introduction of “wearable tech,” accessories with electronic capabilities, represents a shift toward compromise: items that both serve to be both functional and convenient, like the introduction of the hotly-marketed Apple Watch or Disney‘s $1 billion investment in the creation and integration of all-access “MagicBands” in their Disney World park in Orlando.

However, as wearable tech becomes more commonplace, functionality and convenience are simply not sufficient selling points by themselves anymore. Now more than ever, as exemplified by brands like Apple and Tesla, there is heavy emphasis on gorgeous product design, and companies are quickly learning to capitalize on it. While wearable tech has existed since the 1961 development of an accessory that helped gamblers cheat at casino games, the trend of marrying fashion and technology has only recently emerged. Designers have now begun releasing their own lines of accessories for the tech-savvy, like Rebecca Minkoff‘s line of wearable tech—mobile phone chargers and notification chips disguised as normal bracelets—at New York Fashion week this past spring, or French designer Pauline Deltour‘s “Fine” collection of tech accessories, which include a Bluetooth speaker, portable phone charger, and USB keyring that are designed to mimic the beautiful designs of early 20th century Parisian vanity objects.

French designer Pauline Deltour’s “Fine” collection

The key to the success of these items, it seems, is not necessarily the introduction of a new device, but instead seamless integration. Consumers have demonstrated an interest in devices that keep them connected, but are aesthetically appealing as well. A demand for consumer electronics with a degree of artistry has driven the creation of things like Ringly, a cocktail ring that alerts the wearer of push notifications on their phone, or Cuff, a bracelet that doubles as an emergency signal. These companies advertise their products as “wearable tech that you want to wear,” desirable for fans of technology that find devices like Google Glass lacking in style, and bringing new meaning to the words “by design.”

What Sparks Our Fire: Companies that are dedicated to both purpose and beauty, making “wearable tech” truly wearable

Makeup Meet Your Match

htsaf — Wed, 10 Sep 2014 15:52:18 +0000

Everyone is talking about wearable technology. In fact, Apple announced yesterday the release of its most anticipated product: the iWatch. But, in beauty land, L’Oreal is leading the conversation with augmented reality technology in its new app Makeup Genius, taking the way we look at beauty and cosmetic application to the next level.

The app took over 10 years to develop and uses an exclusive RT Track 64 facial-tracking-algorism to deliver the most precise facial recognition through a live mirror camera. It allows you to see what you really look like with certain shades of makeup on in real-time as you turn your face, change your facial expression and take various angles.

So, if you ever found yourself trapped in the makeup aisle at a drugstore for hours trying to figure out the perfect shade of lipstick, blush, eye shadow or eyeliner and end up covering every square inch of the back of your hand with different colors, you will love this app. Simply put, you can now test out the colors virtually and make your purchase without having to go to the store and make your hands look like a palette.

How it Works
1. Download the app (works on iPhone or iPad)
2. Take a selfie
3. Let the app scan your face
4. Apply virtual makeup (you can choose up to 300 color cosmetics plus it also works on all ethnicities and allows for 400 lighting situations)
5. Purchase your perfect match instantly

What Sparks Our Fire: A free makeup app using the latest augmented reality technology to help save time in your search for the perfect makeup shade.

Have you tried Makeup Genius? Share your thoughts!

Knowing When To Fly

htsaf — Thu, 04 Sep 2014 00:07:25 +0000

While there are a number of things you can do to find the cheapest airfare, timing is everything when it comes to getting the best deals.

Hitlist is a mobile app that knows when it’s least expensive for you to book a flight to your pre-picked destinations, saving you the trouble of regularly checking travel websites. So, if you have a bucket travel list, but also a budget, Hitlist will keep tabs on travel search engines, notifying you when it’s the best time to fly to any of your selected locations. For example, you can create an alert that notifies you if/when flights to Buenos Aires are listed at $650 or less.

Among other customizable features, you can pick the best airport for your travel needs, make your Hitlist public or private, and specify if you’d like to travel only on weekends (or whenever). And there’s also a cool world map to show you all the places you plan to go to or have visited already.

What Sparks Our Fire: A mobile app that finds you the best deals on flights and helps you travel the world more affordably

What places around the globe would you save through Hitlist?

Do Be A Mooch

htsaf — Thu, 28 Aug 2014 01:27:47 +0000

As the sharing economy continues to grow at a rapid pace, new ways of renting different types of property are developing and evolving. This enables the consumer to avoid spending significant amounts of money on items they may only use once or very sparingly.

Mootch – a platform for on-demand peer-to-peer and business-to-consumer renting of everyday goods with delivery and pick-up – has finally invented a way to make renting simple and safe. So, for example, if you have electronics, appliances or designer items that you seldomly use, you can make extra cash by renting them out to others. And the same goes for when you’re in need of an expensive device, mode of transportation or appliance that you may only be using for a couple of days, but don’t want to buy. Someone in your area probably has one you could rent.

Like many other mobile apps in the sharing economy, you can make money by safely and securely renting out your own stuff as well as cut expenses by renting when you need to do so.

What Sparks Our Fire: A mobile app to rent pretty much anything to and from people around you

What items would you rent through Mootch?

Did You Find My Message?

htsaf — Fri, 15 Aug 2014 13:37:15 +0000

Over the past few years there have been countless messaging apps that enable users to reach out to friends over new mediums in fun and useful ways. Facebook Messenger and Snapchat are the most successful, but they aren’t even relatively fun compared to this new app.

Traces is an app where you send messages that can only be retrieved by your friends when they get to a specific location. So, when you are sending a message you pick a place where the receiver has to go within a time limit that you set in order to open it. It’s like a scavenger hunt, but with messages. Traces lets you share messages, videos, and even songs. The only downside is that the app is currently only available in the UK where it is in beta – but they are planning on bringing it to the US soon, so for now we just have to hang in there.

What Sparks our Fire: A fun new way to message our friends

Where would you place a Trace?

Upgrade Your Contacts

htsaf — Fri, 15 Aug 2014 13:31:25 +0000

It’s no secret that most of Apple’s native apps are lacking in features and there are third party apps that function much better. The one app that I previously saw no need to improve was my Contacts app. It simply does a great job of saving my contact’s phone numbers and email addresses in a simple format. Well, after downloading Humin I now can see how much I’ve been missing out on.

Humin does much more than keep track of how to contact the people you know, it reminds you how you know people, helps you remember them, and can even help you contact them. When adding a new contact into the app, by just entering a phone number or email address, it will automatically add a photo, where and when you added the contact, and where they work. While these features may appear intrusive, Humin guarantees that they are only taking the minimum amount of data onto their servers, so majority of it they will never have access to. Swiping over a contacts picture allows you to call them right from the app, or it can take you to your text message conversation with them, allowing you to use this app to fully replace the green phone app.

This app redefines what a contacts app can do by bringing your contacts into the 21st century, far away from the days of keeping a rolodex on your desk.

What Sparks our Fire: Apps that help us out.

Are you ready to improve your contacts app?

Go Explore

htsaf — Fri, 25 Jul 2014 13:24:29 +0000

There are countless apps out there that offer great location-based services. Yelp and the recently redesigned Foursquare are two of the best out there when you are looking for something to do nearby. But one of the giants has entered the market and is poised to take them down.

Google announced a new feature for its Google Maps app for iOS and Android that allows you to explore your area. The feature offers you suggestions on what to do based on your location, the weather, and time of day. For example, by just tapping the explore button while at my desk in the morning, it suggests the best nearby coffee shops, but when I check it before I leave work it recommends restaurants, bars, and movie theaters instead. When it’s raining out, you can be sure it won’t recommend that you go to the nearest outdoor swimming pool. If you aren’t looking for something right now, you can easily just enter the time of day that you are looking to go and explore.

What Sparks our Fire: An easy way to explore your city.

What do you think of Google tackling the nearby recommendation category with this update?

How Do You Unlock Your Phone?

htsaf — Fri, 25 Jul 2014 13:21:40 +0000

The days of using a button or passcode to unlock your phone appear to be long gone. The simple “slide to unlock” feature that Apple released with the first iPhone in 2007 is already outdated. New Apple and Samsung phones are placing emphasis on new technology that allows you to use your fingerprint to securely unlock your phone. The folks at Motorola with their partners at VivaLnk agree that their unlock feature needed an overhaul, but it’s not exactly the same as what Apple and Samsung are doing.

Owners of the Moto X phone can now use temporary tattoos to unlock their phone. All you need to do is place the back of your phone over the tattoo to simply and quickly unlock your phone. Users no longer need to worry about password protecting their phone and taking the time to enter it. Is this more useful than a fingerprint scanner? Probably not, but it is a great attempt by Motorola to differentiate its offering from the competition. The tattoo is the size of a nickel, lasts for five days, and connects to your phone by using near field communication technology.

What Sparks our Fire: Seeing Motorola attempting to differentiate itself from the big guns of mobile technology.

Would you use a tattoo to unlock your phone?

Pick an Apple

htsaf — Mon, 07 Apr 2014 16:47:07 +0000

In what seems to be a yearly tradition, the tech world has forgotten about the iPhone 5s and instead is focusing on the new iteration of Apple hardware. What will it look like? How fast will it be? Will Siri be able to teach me how to love again?

All these questions and more are being asked as the new screens for the iPhone 6 begin production. According to reports, 4.7-inch screens will begin production next month, while 5.5-inch screens may be delayed. This production ramp-up is purported to signify the release of a new iPhone this fall. New, larger screens are the clearest signification of an entirely redesigned iPhone, closer to the appearance of the iPad Air and the new iTouch, which is to say larger sceens, smaller bevels, rounded edges, and a look completely different from the 5s. A concept for the new hardware can be seen below.

Mashable refers to it as the “iPhone Air”.

What Sparks Our Fire: Speculation on the new iPhone is a hobby for most of the internet. Regardless of how correct they are, the new generation of iPhone is likely to be artistic, refined, and minimalist.

What do you think the new iPhone will look like?