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How to Start a Fire » Awards http://howtostartafire.canopybrandgroup.com Brought to you by Canopy Brand Group Mon, 18 Jun 2018 17:58:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.37 Functional Advertising http://howtostartafire.canopybrandgroup.com/functional-advertising/ http://howtostartafire.canopybrandgroup.com/functional-advertising/#comments Fri, 21 Jun 2013 15:00:54 +0000 http://howtostartafire.canopybrandgroup.com/?p=2153 blog pix 10

IBM and Ogilvy France have created a series of functional outdoor ads. The ad space provides a ramp, a bench and an overhang to protect from the elements.

What sparks our fire: Ads that serve you a physical experience.

What examples of multipurpose advertising do you foresee?

Enjoy!

-Canopy Team

 

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