Tag Archives: branding agency

Hyundai’s zombie survival vehicle

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In general, most auto manufactures tend to focus on protecting drivers against road conditions, other drivers and extreme weather. Hyundai has taken its focus to another level by teaming up with a digital marketing agency and the creators of The Walking Dead, to design a zombie survival machine. The result is a fully operational Elantra Coupe that can survive any zombie attack. In addition to the concept car, a mobile app called the Walking Dead Chop Shop, has been created allowing fans to design their own survival cars. This idea was inspired by Hyundai’s product integration in The Walking Dead last year.

What sparked our fire: Hyundai’s transition to an indestructible brand.

What post-apocalytpic logic will influence your survival machine?

Enjoy!

-Canopy Team

Doughnut’s voodoo magic

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Doughnuts are about as American as French fries and apple pie, but you’ve never seen them quite like this. Voodoo Doughnuts, Voodoo Doughnut, based in Portland, Oregon, is baking outrageous and over-the-top doughnuts ranging from bacon glazed and bubblegum to NyQuil-laced and voodoo doll shaped.

Many customers drive from hours away and stand in ridiculously long lines for the chance to nosh on Voodoo’s fried dough goodness. Why jump through all of these hoops? Some say it’s the eclectic variety of flavors while others say it’s the dining experience. Whatever the reason, one thing is clear, Voodoo Doughnut has definitely created a one-of-a-kind experience that brings back nostalgic childhood memories and pushes the doughnut-making envelope. They are not afraid to test the water and create pastries that are controversial both in flavor and cultural context. Nothing is off limits, nothing. If you don’t believe us, check out their website for the full menu, www.voodoodoughnut.com.

What sparked our fire: The instant mouth-watering sensation we experienced after seeing these doughnuts for the first time. But seriously, the way local bakeries have no shame in pushing the limits.

Will other restaurants jump on the bandwagon to attract more customers?

Enjoy!

-Canopy Team

Shockingly creative

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There are shocking new developments in neurological creative stimulation. Dr. Sharon Thompson-Schill, director of the Center for Cognitive Neuroscience at the University of Pennsylvania, has concluded that sending very low doses of electric current into our brain’s prefrontal cortex can actually increase our creativity.  As an example, Dr Thompson-Schill shows people tennis balls and asks their first thought. Those participants not hooked up to electrodes typically answer, playing tennis, but those hooked up to electrodes might be more creative, proposing to cut the tennis balls in half and put them on the ends of chairs to make the chairs slide easier. The boost in creativity lasted the length of time someone was hooked up to the electrodes, and did not last more than an hour after.

What sparked our fire: Physical stimulation used to fire creative neurons.

Does this discovery shock you?

Enjoy!

-Canopy Team

Functional Advertising

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IBM and Ogilvy France have created a series of functional outdoor ads. The ad space provides a ramp, a bench and an overhang to protect from the elements.

What sparks our fire: Ads that serve you a physical experience.

What examples of multipurpose advertising do you foresee?

Enjoy!

-Canopy Team

 

Central Park’s human art

Performing arts visionary, Aly Rose, designed and choreographed an inspirational display of human movement and dance high above New York’s Central Park. ONE, will be a 3D moving sculpture 150 feet above Central Park. The “moving” sculpture will require the careful coordination of 300 performers, architects, designers, engineers and production crew to get the project off the ground.

What sparks our fire: The combination of technology, design, arts and human spirit.

How have the performing arts inspired you?

Enjoy!

-Canopy Team