Tag Archives: Branding

The talking window

sky-go-talking-window

Recently a UK based mobile streaming services provider, Sky Go, started targeting tired people on there way home from work, specifically  those that leaned up against the window. Sky Go and BBDo Dusseldorf developed an advertisement called the “Bone Conduction”. What is does is transmit a high frequency vibration through a small device that is interpreted by the train, so you would hear something like: “Are you bored? Get SkyGo for your mobile, best entertainment for live sports”. Only the person with their head on the window can hear it.

What sparks our fire: Touch sensitive advertising engagement.

Has this ad gone too far?

Enjoy!

-Canopy Team

 

 

The evolution of smart cities

london

In Bristol UK between July 15 and September 8, people will be able to communicate with urban objects like lampposts, mailboxes and bus stops via text message by using numbers found on these objects. The project is called Hello Lamppost. It works by allowing people to text the central server as they walk by, triggering the object to “wake up” and respond  with a series of messages. The messages will be sharing content about that specific location left by other people who have messaged before.

What sparks our fire: The evolution of “smart cities”.

How far will this go?

Enjoy!

-Canopy Team

3D exoskeleton

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Designer Jake Evill has developed a 3D-printed cast for people with fractured and broken bones that is longer lasting than traditional plaster casts. The design, dubbed the Cortex Exoskeleton, provides more structured support as well as a higher resistance to wear and tear than traditional casts. In addition to a lighter and stronger body, the cast is  waterproof. The process of creating the cast has also been simplified. An X-ray of the break is now combined with a 3D scan of the limb, then a custom sleeve is printed.

What sparks our fire: We remember the tried and true cast waterproofing technique. Showering with a garbage bag.

What medical advancements will 3D printing contribute to next?

Enjoy!

-Canopy Team

Absolut Brooklyn

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Absolut recently sponsored Open Canvas, an outdoor art festival, where over 20 artists converged on Brooklyn’s 6th Street in Williamsburg. All types of surfaces were painted white, forming a blank canvas for artists to create whatever they pleased. This stunt was in conjunction with “the future is yours to create” campaign, where the goal was to inspire people to envision and achieve their dreams.

What sparked our fire: DIY future.

How are you writing your future?

Enjoy!

-Canopy Team

 

Pentagram gives NYC Beaches a Post-Sandy makeover

Last summer, Hurricane Sandy hit New York, heavily damaging the city’s coastline. To combat this, Pentagram’s Paula Scher was tasked with getting people back to the beaches without building big structures to guide them. This was no small undertaking. Follow the link to reveal her solution. Click here to reveal her solution. What sparks our fire:  The idea that “good design is mostly about being nice to people.”   – Paula Scher What do you admire most about Paula’s technique?

Enjoy!

-Canopy Team

Examples of Paula’s work

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