Popular media website Vice has announced the release of its 11th channel, Broadly, which caters to female readers.
Its tongue-in-cheek tagline “For Women Who Know Their Place” is a tribute to its mission to promote broader coverage of issues with a female perspective, including “politics, culture, sex, and fashion.” While its content (reproductive health and fertility, gang activity, drug culture, etc.) maintain’s Vice‘s edge and envelope-pushing tendencies, Broadly aims to add a new dimension to such topics.
A major distinction from its other sites is the noticeable lack of comments section, in order to encourage civil discussion and a safe space. However, in true Vice fashion, it will focus on subject matter that is generally underreported by the mainstream media.
This marks an important shift in focus for Vice, capitalizing on the momentum of feminism in the media and seeking to carve out its unique place in branding culture.
What Sparks Our Fire: A digital publication expanding its brand by creating a space for candid conversation among women about prevalent modern issues.