If you’ve ever tried to unload a crappy used car before, you know how hard it is to attract buyers, especially those who are willing to pay your asking price. That is, unless you are a filmmaker whose talent lies in positioning the 1996 Nissan Maxima alongside other such ancient works as the Eiffel Tower and the Colosseum. Generously including such accouterments as wheels, tires, and an automatic transmission, the venerable 16-year-old vehicle was purchased by Nissan itself after they saw the advertisement. After a day, they made a deal for the car, as well as a donation to the Wounded Warrior Project. This is a great case for becoming a filmmaker so you can sell all your old stuff.
What Sparks Our Fire: How brand positioning can make anything look good.
Would creative advertising like this influence you to buy secondhand products such as this Nissan?