In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
Honda Motors is celebrating 65 years of history and tradition. To highlight this accomplishment, Wieden + Kennedy London has created a 2 minute video to demonstrates Honda’s rich culture and creativity. The video is focused on hands to celebrate Honda engineers’ curiosity.
What sparked our fire: Celebrating a brand through toys, tools and magic.
What’s your favorite Honda moment?
Enjoy!
-Canopy Team
There are shocking new developments in neurological creative stimulation. Dr. Sharon Thompson-Schill, director of the Center for Cognitive Neuroscience at the University of Pennsylvania, has concluded that sending very low doses of electric current into our brain’s prefrontal cortex can actually increase our creativity. As an example, Dr Thompson-Schill shows people tennis balls and asks their first thought. Those participants not hooked up to electrodes typically answer, playing tennis, but those hooked up to electrodes might be more creative, proposing to cut the tennis balls in half and put them on the ends of chairs to make the chairs slide easier. The boost in creativity lasted the length of time someone was hooked up to the electrodes, and did not last more than an hour after.
What sparked our fire: Physical stimulation used to fire creative neurons.
Does this discovery shock you?
Enjoy!
-Canopy Team
Roland Emmerich, director of legendary films such as Independence Day, The Day After Tomorrow, and 2012, recently interviewed with Co.Create to discuss how he is refreshing the action movie formula. He breaks his creative formula into four sections: laughing, pay off, testing and energy. Find out how this formula works.
What sparks our fire: The layered dimensions of creativity.
Does formula remove the beauty of realtime movie production?
Enjoy!
– Canopy Team
