Di-Insta Grammage. PersonalPics. Better Snapchat. Okay, maybe it’s good I didn’t name Instagram’s new feature. Long story short, you can now use Instagram to send pictures and messages to individual users. This is comparable to what Snapchat does now, only the pictures don’t disappear, and you can edit and refine them the way you normally can on Instagram. The new feature is available as a software update, so if you have Instagram, you can also have DiInstarect-MessageChatGram. Okay, okay, I’ll stop now.

What makes this addition interesting is it adds another social layer to an important social network whose popularity is steadily growing, especially within younger demographics. The fact of the matter is that users 18 and younger are losing interest in Facebook as a network and are increasingly relying on others, specifically Twitter and Instagram. Facebook acquired Instagram in April of 2012 to the tune of $1 Billion in cash and stock, which was an excellent move, considering the popularity of the app with younger demographics. What Instamessage Directagram does is create a privately social aspect to network, similar to Twitter’s direct messaging. This can only increase the channels that users can interact over, and is a good improvement to the app.

What Sparks Our Fire: Not fixing what isn’t broken, but rather improving upon a successful platform to make it more successful.

Do you see yourself using Instagram Direct? (There! That one! Use that one!)