Converse is redesigning its hugely popular Chuck Taylor All-Star shoe for the first time in almost 100 years. First introduced in 1917, the canvas shoe quickly became iconic symbol of polished-yet-casual streetwear, and Fast Company has dubbed it “the Coca-Cola of shoes,” with its sales making up a majority of the $1.7 billion annual revenue. However, with this title, a primary concern about its makeover was its potential to become the “New Coke” of shoes, a nod to the much-hated formula Coca-Cola tried to adopt in attempt at rebranding back in the ’80s.
However, Converse has shown its masterful knowledge of fashion revival by unveiling the “Chuck II,” a subtle remake of the shoe. Although at first glance it looks identical to the old design, the details are what distinguish the newer model from its predecessor.
The canvas shell is made of a better quality material, the stitching is nicer, and the eyelets have been reimagined. While sales of the classic shoe have increased ten-fold since 2003, when it was saved from bankruptcy by its acquisition by Nike, a new design after almost a decade is a bold move.
What Sparks Our Fire: A beloved classic shoe gets a redesign, but stays true to its iconic brand
]]>What Sparks Our Fire: high-tech meets fashion to come up with a useful item
Would you grab yourself a piece? Let us know below.
Fitness bands are increasing in popularity. More and more people are using them to track wellness routines and sleep patterns. What stops people from getting these devices to assist their healthy lifestyle? Simply, their clunky nature. FitBit has solved this problem by introducing a new collection of designer jewelry in partnership with Tory Burch.
Tory Burch released multiple bracelets and a pendant to make the Fitbit a true fashion accessory. With a versatile design, you can wear it to an import meeting or even a cocktail party. This is the breakthrough many women have been waiting for in order to wear fitness devices like the Fitbit.
Fitbit is the first to partner with a designer. But, we can be sure to see other competitors make the same shift in the near future. Apple has already signed a few watch designers and when their assumed iWatch is released, everyone knows it will be fashion forward.
What Sparks our Fire: Seeing a crossover between fitness and fashion that makes a product accessible to more people.
What features are you looking for in fitness bands?
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