Marketing companies have been competing for the minds of millennials fiercely over the last few years – and for good reason.

Millennials represent about a quarter of the entire US population, and have over $200 billion in annual buying power. Though they have less discretionary income than Baby Boomers and older generations, they have a lot of influence – and are hard to reach with traditional marketing methods.

But are millennials still the hottest consumers out there? Or should we be focusing our efforts on a new generation of consumers? Here’s the scoop.

Millennials Are Still The Most Important Consumer Generation – For Now

Millennials are defined as individuals who were between 18-34 in 2015 by the Pew Research Center. They are just now entering the prime of their lives as consumers.

As millennials age, their income continues to grow as a generation. Most millennials are now out of college and working in professional careers, and millennials are the most educated generation to date.

This means that the buying power of millennials is only going to grow in future years, as they begin to start families and earn more discretionary income.

However, millennials will not stay at the top of the heap forever. As time goes on, Generation Z continues to grow – and a new generation of consumer is born.

Gen Z – The Largest Consumer Generation In History

Generation Z is defined as the “post-millennial” generation. While most definitions vary, it’s agreed that most Gen Z individuals were born around the year 2000 or later. This generation already makes up 25% of the population, and is forecasted to continue to grow.

As Gen Z becomes older, and younger people begin to enter the consumer market, they are likely to become the most highly sought-after consumer generation, just as millennials were before them.

Focus On Millennials In Marketing Efforts – But Don’t Forget About Gen Z!

How should brands market their products? Luckily, millennials and Gen Z both share a few common attributes. Consumers from both generations are tech-savvy and have quite a bit of influence on the market – and both Gen Z and millennial consumers do not respond well to traditional advertising methods.

While millennials should be the focus on most marketing efforts, Gen Z should not be overlooked. Brands should be using social media platforms like Snapchat, Instagram and Twitter to reach a younger audience, and should always be on the lookout for hot trends that could appeal to Gen Z consumers.

Conclusion

As time goes on, millennials will become less important as a consumer audience, and the importance of Gen Z will grow. So focus on millennials for now, but don’t forget about the younger generation.

This summer, Live Nation, Pepsi, TerraCycle and Canopy teamed up to generate fan excitement and help increase the recycling rate of plastic water bottles and aluminum cans at Live Nation venues.

The experience included two new interactive bin concepts developed by Pepsi and TerraCycle that help “game-ify” recycling. Concert-goers at the Jones Beach Amphitheater over the course of 5 shows (Dave Matthews Band, Train, and others) were encouraged to join in on the fun, and boy did they!

As agency of choice, we were completely focused on getting fans to not just engage in the game, but more importantly, to understand the importance of recycling. And while rewarding them with tangible prizes for their involvement was great, the emotional reward of helping sustain the health of our world was that much more.

“It’s great to work with a team that focuses on not just doing the activation, but one that proactively looks to refine and improve it as it’s live. Canopy’s team was able to do this in more ways than one. Always thinking of ways to engage and educate. Making for a very successful pilot with Live Nation and TerraCycle.” says Lawren Cooper, Manager, Environmental Sustainability at PepsiCo

For a broader look at what we did, check out the highlight video.

Thanks again for reading! Hope this inspires you to get involved. And as always, feel free to drop us a line if you want to talk about this, or any other needs you might have.

Over the past few years there have been countless messaging apps that enable users to reach out to friends over new mediums in fun and useful ways. Facebook Messenger and Snapchat are the most successful, but they aren’t even relatively fun compared to this new app.

Traces is an app where you send messages that can only be retrieved by your friends when they get to a specific location. So, when you are sending a message you pick a place where the receiver has to go within a time limit that you set in order to open it. It’s like a scavenger hunt, but with messages. Traces lets you share messages, videos, and even songs. The only downside is that the app is currently only available in the UK where it is in beta – but they are planning on bringing it to the US soon, so for now we just have to hang in there.

What Sparks our Fire: A fun new way to message our friends

Where would you place a Trace?

It’s no secret that most of Apple’s native apps are lacking in features and there are third party apps that function much better. The one app that I previously saw no need to improve was my Contacts app. It simply does a great job of saving my contact’s phone numbers and email addresses in a simple format. Well, after downloading Humin I now can see how much I’ve been missing out on.

Humin does much more than keep track of how to contact the people you know, it reminds you how you know people, helps you remember them, and can even help you contact them. When adding a new contact into the app, by just entering a phone number or email address, it will automatically add a photo, where and when you added the contact, and where they work. While these features may appear intrusive, Humin guarantees that they are only taking the minimum amount of data onto their servers, so majority of it they will never have access to. Swiping over a contacts picture allows you to call them right from the app, or it can take you to your text message conversation with them, allowing you to use this app to fully replace the green phone app.

This app redefines what a contacts app can do by bringing your contacts into the 21st century, far away from the days of keeping a rolodex on your desk.

What Sparks our Fire: Apps that help us out.

Are you ready to improve your contacts app?

Sometimes you find yourself in need of a little help. And when your network of friends who are skilled enough and willing to lend a hand runs out, you need another resource on where to turn. Fiverr has raised around $30 million for their website that can simply lend a hand when you need it.

Fiverr allows you to hire someone to help you with a specific service, starting at just $5. Need someone to design your business a logo? Record a jingle for you? Or review your resume for you? All of these services can be found on Fiverr. If you choose to pay more than just $5 you can get even more extensive services.

We aren’t suggesting you rely on Fiverr for every service you need. But, it’s great to know that for just five bucks, you could easily find someone to lend a hand.

What Sparks our Fire: Seeing new services that can ultimately help with anything

What would you use Fiverr for?

Yo. What seemed like something that was just too simple to actually be practical, the Yo app has grown to over 1 million users and tons of press. The app lets you send a message to your friends who use it. All you do is tap their name and they get the message “Yo.” It seems useless considering this is just slightly easier than sending a text with the same content, right? Well, today’s update to Yo adds a few updated features that makes it even more useful.

There is a new feature called Yo Index, which allows you to receive automatic Yo updates in conjunction with other services. For example, you can sign up to receive a Yo message when your package arrives from FedEx or when your Citi Bike rack runs out of bikes (as well as when one is returned there). Anyone is able to submit a feature for index meaning the possibilities are endless. It looks like a way to streamline notifications and receive them for just about anything via one single app. This feature seems to hold a lot more possibilities and usefulness than just being able to say, “Yo” to your friends.

What Sparks our Fire: An app evolving to become both useful and impressively effective.

What would you like Yo notifications for?

While reminiscing about your childhood I’m sure you have fond memories of digging through the biggest Crayola box to find that perfect color. Now, as an adult, you may not be digging through that same crayon box, but if you’re a designer we’re sure you wish you could.

Scribble is the pen that changes how we interact with color. All you do is hold the back of the pen up to a surface and the pen will scan and reproduce the color within seconds. Most graphic designers would love this capability to be digital in order to replicate the color onto their computer rather than paper. No problem, there is a scribble stylus that functions the same way to easily translate the colors from the world around you, digitally. This pen makes designing and recreating colors easy. The scribble also has an associated app where you can find colors you previously scanned to use again, or share with others.

The Scribble recently started funding on Kickstarter, so if you’re ready to bring some more color into your life, go ahead and contribute.

What Sparks our Fire: A great design tool that is fun and easy to use.

What’s your favorite color?

Buying a new mattress? While it may not be something that you have to take care of regularly, it sure is a hassle when the time does come. Retailers carry a large amount of slightly different mattress, which you can go and sit on for about 10 minutes at a time to try and then you pick one that you will sleep on for a few years. Not to mention the difficulty of getting it delivered and brought into your house or apartment to the bedroom.

Casper is a new startup based in New York City that sells just one mattress in five different sizes. What makes Casper special is the convenience factors that they easily provide. First off your mattress comes with in five days anywhere in the US – and same day delivery in New York City – packaged up the size of a mini fridge. And once you set that bed up, you have up to 100 days to try out the mattress, and if you’re not satisfied you can send it back for a full refund.

The reviews of the product also point out that the bed is exceptionally comfortable – which is highlighted by the fact that Casper did over $1 Million in sales in just their first month.

What Sparks our Fire: Innovators making turning a rigorous process into something hassle-free

What other industries need someone to step up and make it hassle-free?

Just last week we shared a post on a new portable phone charger that can charge your device quickly and easily. The Ultra-X is a great look into where we are today with charging. Meredith Perry and her company, uBeam, are looking past today and into the future of charing technology.

uBeam will allow you to charge any device completely wirelessly – no plug, no pad, just a receiver attached to your laptop or phone. The device is capable of transforming electricity into sound waves, that are then distributed and turned back into electricity by the receiver. The only catch, the technology is not capable of charging through walls. But, the ease and accessibility of being able to fully interact with a laptop or phone while in the same room as the wireless charging station is a huge improvement. No more holding your head down towards the outlet in order to be able to talk on a dying phone. uBeam announced today their prototype is fully functionally and plans to be ready to hit the market in 2016.

What Sparks our Fire: An entrepreneur pushing the limits of wireless technology.

Do you think uBeam is the future of charging devices?

It’s important for us to be able to interact with our phones while driving in a safe and non-disruptive manner. Apple’s CarPlay is their attempt to fully integrate the iPhone into cars to make a seamless transition. But, what about an option for those of us who aren’t in the market for a new car right now?

Navdy is here with their device, “Google Glass for your car, but without the glasses”. Navdy is mounted on your windshield and connects to your phone to provide notifications in a safe manner. The device also comes with it’s own software, providing navigation and voice and motion control capabilities. This device might not let your car drive itself, but it sure does make staying connected while driving both easier and safer. Navdy is available for preorder now at $299.

What Sparks our Fire: Innovation everywhere.

Will Navdy bring your car into the future?